Ben Garelick Jewellery | Outshining the Competition

Company: Ben Garelick Jewellery

Industry:
Jewellery / eCommerce

Location: USA

Type: B2C

Platform: Shopify, Google Landing Pages

Project skills:
Branding, Marketing Campaigns, Social Campaigns, Content Creation, Copywriting


Project:
New web copy and landing pages for a prestigious NY jewellery brand. 

About:
Ben Garelick needed a complete website overhaul that was clean, modern, and fresh. To create a maximum impact on their customer base, they wanted to harness the power of social media advertising and Google ads. 

Ben Garelick needed:
Simple, easy to scan copy that spoke intimately to their clients
Benefit-focused headlines that immediately captivated audiences
Copy that pre-emptively answered potential objections
Reduction in bounce-rates and increase in conversions

Work included:
Researching target markets and planning user journeys
Baking in 'click triggers' to eliminate potential objections
Writing copy that captivated users within the first 5 seconds of reading

Outcomes:
Within the first two weeks of the campaign, online revenue increased by 48%, with an average order value reaching 64% and customer retention skyrocketing by an astronomical 117%.