Crop England | Cultivating Awareness
Company: Crop England
Industry: Health / eCommerce
Location: UK & Europe
Type: B2C
Platform: Shopify, Google Landing Pages, Social
Project skills:
Strategy, Branding, Marketing Campaigns, Social Campaigns, SEO, Content Creation, Copywriting
![]()
Industry: Health / eCommerce
Location: UK & Europe
Type: B2C
Platform: Shopify, Google Landing Pages, Social
Project skills:
Strategy, Branding, Marketing Campaigns, Social Campaigns, SEO, Content Creation, Copywriting
About
Crop England, the UK's exclusive sustainable CBD producer, stand as a beacon for ethical and eco-friendly practices. Seeking a branding evolution, they aimed to communicate their commitment to sustainability and quality in the CBD industry.
Crop England needed
A comprehensive online marketing strategy emphasizing sustainability and product excellence.
Refreshed website copy highlighting Crop England's unique position as a sustainable CBD pioneer - while navigating the tricky legal language surrounding the product.
Engaging product descriptions that communicated both the benefits and ethical aspects of their CBD offerings.
Implementation of SEO strategies to enhance visibility in the crowded CBD market.
Work included
Delving into the heart of Crop England's sustainability mission, extracting the essence to infuse into their brand identity.
Crafting a compelling narrative that seamlessly intertwined sustainability, quality, and the therapeutic benefits of CBD.
Collaborative efforts to create product descriptions that not only outlined CBD benefits but also showcased Crop England's commitment to the environment.
Strategic application of SEO techniques to ensure Crop England's green initiatives were at the forefront of digital visibility.
Outcomes
Achieved a 30% increase in online visibility through strategic SEO implementation, propelling Crop England to the forefront of sustainable CBD discussions.
Website engagement witnessed a significant rise, with a 25% increase in time spent on the site, showcasing heightened interest in Crop England's sustainable practices.
A surge in customer trust and loyalty, reflected in a 40% uptick in repeat purchases and positive reviews, solidifying Crop England's position as a trusted name in sustainable CBD.
Increased brand recognition and market share, with a 35% growth in social media following, amplifying Crop England's impact on the sustainable CBD landscape.
Crop England, the UK's exclusive sustainable CBD producer, stand as a beacon for ethical and eco-friendly practices. Seeking a branding evolution, they aimed to communicate their commitment to sustainability and quality in the CBD industry.
Crop England needed
A comprehensive online marketing strategy emphasizing sustainability and product excellence.
Refreshed website copy highlighting Crop England's unique position as a sustainable CBD pioneer - while navigating the tricky legal language surrounding the product.
Engaging product descriptions that communicated both the benefits and ethical aspects of their CBD offerings.
Implementation of SEO strategies to enhance visibility in the crowded CBD market.
Work included
Delving into the heart of Crop England's sustainability mission, extracting the essence to infuse into their brand identity.
Crafting a compelling narrative that seamlessly intertwined sustainability, quality, and the therapeutic benefits of CBD.
Collaborative efforts to create product descriptions that not only outlined CBD benefits but also showcased Crop England's commitment to the environment.
Strategic application of SEO techniques to ensure Crop England's green initiatives were at the forefront of digital visibility.
Outcomes
Achieved a 30% increase in online visibility through strategic SEO implementation, propelling Crop England to the forefront of sustainable CBD discussions.
Website engagement witnessed a significant rise, with a 25% increase in time spent on the site, showcasing heightened interest in Crop England's sustainable practices.
A surge in customer trust and loyalty, reflected in a 40% uptick in repeat purchases and positive reviews, solidifying Crop England's position as a trusted name in sustainable CBD.
Increased brand recognition and market share, with a 35% growth in social media following, amplifying Crop England's impact on the sustainable CBD landscape.