Echelon | Levels Above the Competition
Company: Echelon
Industry: Furniture Procurement, Construction
Location: UK
Type: B2B
Platform: Adobe Suite (Photoshop, InDesign), Wordpress
Project skills:
Branding, Project Management, Content Creation, Copywriting
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Industry: Furniture Procurement, Construction
Location: UK
Type: B2B
Platform: Adobe Suite (Photoshop, InDesign), Wordpress
Project skills:
Branding, Project Management, Content Creation, Copywriting
Project:
Branding, Policy Management, Project Management, Document Redesign, Press Releases
About:
Echelon is a furniture and fit-out consultancy operating out of London. As a start-up, they wanted to capture the vibrancy and excitement of their company while still asserting their years of tested experience.
Process:
I sat with each team and asked them to describe their favourite piece of furniture, particularly what they liked most about it. We developed a branding document that captured their passion for furniture from listening to their enthusiasm for a single product (ergonomics, comfort, and style).
Result:
We started by developing a marketing strategy, looking at the different prospective clients of the company and began developing a framework around their desires for a furniture consultancy. Prompted by the company name of Echelon (a level and rank within society), I created a tagline "Working with you on every level." This phrase is short, sweet and encapsulates the inclusivity needed from both a company and the client's future workplace.
Alongside a webmaster virtuoso, we created their new website; complete with a constantly updated blog covering the latest developments and sparks of inspiration in the furniture industry.
Branding, Policy Management, Project Management, Document Redesign, Press Releases
About:
Echelon is a furniture and fit-out consultancy operating out of London. As a start-up, they wanted to capture the vibrancy and excitement of their company while still asserting their years of tested experience.
Process:
I sat with each team and asked them to describe their favourite piece of furniture, particularly what they liked most about it. We developed a branding document that captured their passion for furniture from listening to their enthusiasm for a single product (ergonomics, comfort, and style).
Result:
We started by developing a marketing strategy, looking at the different prospective clients of the company and began developing a framework around their desires for a furniture consultancy. Prompted by the company name of Echelon (a level and rank within society), I created a tagline "Working with you on every level." This phrase is short, sweet and encapsulates the inclusivity needed from both a company and the client's future workplace.
Alongside a webmaster virtuoso, we created their new website; complete with a constantly updated blog covering the latest developments and sparks of inspiration in the furniture industry.