Company: Embrace & Connect

Industry: Psychology, Therapy

Location: UK

Type: B2C / DTC

Platform: Squarespace

Project skills:
Researching
Wireframing,
Style Guiding,
Website Creation,
Copywriting,
CSS and HTML,
SEO

Project:

Persona building, ideation, branding, web design, SEO development, web copywriting

About:

Embrace & Connect is the Psych-K coaching brand from Victoria Cairns. What’s Psych-K you ask? Essentially, it’s a method of teaching the mind how to get by in this insanely busy world.

Client needed:

Full works digital marketing strategy

Website design and copywriting

Style and image guiding

Work included:

A daily session of Psych-K to understand the processes involved (work aside, I highly recommend it!)

Developing audience personas and building marketing strategy.

Website design, wireframing and visualisations

Use of my (limited) CSS and HTML skills

Outcomes:

All copy delivered on time
Client onboarding has been spectacular
Delighted with results