Fredericia | Translating Design Language
Company: Fredericia
Industry: Furniture designers
Location: Denmark
Type: B2B/B2C
Platform: Adobe Suite (Photoshop, InDesign), Wordpress
Project skills:
Project management, Research, Brand Identity, Content Creation, Copywriting
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Industry: Furniture designers
Location: Denmark
Type: B2B/B2C
Platform: Adobe Suite (Photoshop, InDesign), Wordpress
Project skills:
Project management, Research, Brand Identity, Content Creation, Copywriting
Project:
Branding, Proofreading, Management, Project Management, Document Redesign, Press Releases
About:
As you might expect from a client whose philosophy is "Beautiful simplicity", the brief I received from Danish furniture craftsmen, Fredericia was charming; straightforward and got right to the point: "Help us to be clear, vivid and speak to our audience".
Process:
The inherent difficulty was one of language and culture. Fredericia had Danish cultural terms and ideas they wanted to translate for a new audience - that would speak to the hearts and minds of the English reader.
Result:
After studying a few, choice luminaries of Danish Design and discussing Fredericia's vision; it became crystal clear where to position the company. Using language that evokes their Danish heritage and focusing on functional aesthetics, we looked at honing a message of modernity blended with originality.
Branding, Proofreading, Management, Project Management, Document Redesign, Press Releases
About:
As you might expect from a client whose philosophy is "Beautiful simplicity", the brief I received from Danish furniture craftsmen, Fredericia was charming; straightforward and got right to the point: "Help us to be clear, vivid and speak to our audience".
Process:
The inherent difficulty was one of language and culture. Fredericia had Danish cultural terms and ideas they wanted to translate for a new audience - that would speak to the hearts and minds of the English reader.
Result:
After studying a few, choice luminaries of Danish Design and discussing Fredericia's vision; it became crystal clear where to position the company. Using language that evokes their Danish heritage and focusing on functional aesthetics, we looked at honing a message of modernity blended with originality.