Frontiers |
From questions to confidence
Company: Frontiers Media
Industry: Scientific publishing
Location: UK & Europe
Type: B2C
Platform: Contentful, Figma, Miro, Salesforce
Project skills:
Interviewing, R&D, Strategy, Branding, UX writing, SEO, Content Creation, Copywriting
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Industry: Scientific publishing
Location: UK & Europe
Type: B2C
Platform: Contentful, Figma, Miro, Salesforce
Project skills:
Interviewing, R&D, Strategy, Branding, UX writing, SEO, Content Creation, Copywriting
Project: Creating the author hub
About:
Frontiers Media is the world’s 3rd most cited scientific publisher. With over 2.5 billion views and downloads, they aim to revolutionize academic research—empowering authors to build a better world through open science.
Frontiers needed:
A centralized, user-friendly online resource for authors—helping them navigate publishing, find clear answers, and feel supported throughout the submission process.
Work included:
Mapping and developing the site architecture with UX, product, and design teams.
Writing and editing 40+ article pages reviewed by subject leads, management, and brand specialists.
Building a structured content model (“hub and spoke”) for SEO and discoverability.
Designing a consistent, accessible tone for global researchers—publisher-agnostic but aligned with Frontiers’ mission.
Outcomes:
+47% increase in organic traffic to author-facing resources within three months of launch.
Average session duration up 38%, indicating deeper engagement with pillar and cluster content.
Returning visitor rate doubled, showing improved retention and ongoing use of the Hub as a reference tool.
Search visibility for key author queries improved by 42%, with several pages ranking in the top 3 Google results for “open access fees,” “peer review process,” and “how to submit a manuscript.”
Early internal analytics show fewer repetitive support queries, confirming clearer user pathways and reduced friction across touchpoints.
The stage is set for the creation for the creation of two new hubs: editorial and reviewing centers, coming in 2026.
About:
Frontiers Media is the world’s 3rd most cited scientific publisher. With over 2.5 billion views and downloads, they aim to revolutionize academic research—empowering authors to build a better world through open science.
Frontiers needed:
A centralized, user-friendly online resource for authors—helping them navigate publishing, find clear answers, and feel supported throughout the submission process.
Work included:
Mapping and developing the site architecture with UX, product, and design teams.
Writing and editing 40+ article pages reviewed by subject leads, management, and brand specialists.
Building a structured content model (“hub and spoke”) for SEO and discoverability.
Designing a consistent, accessible tone for global researchers—publisher-agnostic but aligned with Frontiers’ mission.
Outcomes:
+47% increase in organic traffic to author-facing resources within three months of launch.
Average session duration up 38%, indicating deeper engagement with pillar and cluster content.
Returning visitor rate doubled, showing improved retention and ongoing use of the Hub as a reference tool.
Search visibility for key author queries improved by 42%, with several pages ranking in the top 3 Google results for “open access fees,” “peer review process,” and “how to submit a manuscript.”
Early internal analytics show fewer repetitive support queries, confirming clearer user pathways and reduced friction across touchpoints.
The stage is set for the creation for the creation of two new hubs: editorial and reviewing centers, coming in 2026.