Frontiers Media | Rebuilding the platforms

Rebuilding the platforms

About:
I developed the communications strategy and product marketing plan for three major platform rebuilds: Review Forum, Research Topic Manager and Digital Editorial Office. With no existing plan in place, I built the approach from the ground up to support a two-year programme spanning product development, pilot testing and launch. The products are currently in pilot, with full launches planned for Q3 2027.

Needed:
The programme needed a clear, coordinated way to introduce three complex products to distinct audiences, including researchers, editors and internal teams. The goal was to define the value of each product, build understanding and readiness, and ensure communications remained aligned as the products evolved.

Work included:
Created an integrated two-year communications and product marketing strategy across all three platform rebuilds.

Defined target audiences, customer needs, value propositions, positioning and messaging for each product.

Mapped communications across the customer journey, from early awareness and pilot participation to onboarding, launch and adoption.

Developed channel and content plans covering key messages, formats, timings, responsibilities and dependencies.

Partnered with product, design, marketing and customer-support teams to align communications with product roadmaps and user needs.

Built pilot feedback and measurement into the strategy so messaging and launch plans could be refined ahead of release.

Outcomes:

Established the first shared product marketing framework for the three platform rebuilds.

Created distinct propositions for each product while connecting them through one consistent programme narrative.

Aligned cross-functional teams around a coordinated roadmap, with clearer audiences, messages and responsibilities.

Supported the products’ progression into pilot testing and created a scalable foundation for their planned Q3 2027 launches.