Island Optics | Throwing Shade(s)
Company: Island Optics
Industry: Sunglasses / eCommerce
Location: USA
Type: B2C
Platform: Google Drive, Shopify, SEM Rush
Project skills:
Strategy, Branding, Marketing Campaigns, SEO, Content Creation, Copywriting, Website Copy
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Industry: Sunglasses / eCommerce
Location: USA
Type: B2C
Platform: Google Drive, Shopify, SEM Rush
Project skills:
Strategy, Branding, Marketing Campaigns, SEO, Content Creation, Copywriting, Website Copy
About:
Straight outta Florida, Island Optics are the newest venture from a 5th gen sunglass-maker. They make shades for the outdoor sporting crowd. If you’ve seen King Fishers, Monster Carp or Wicked Tuna, you’ve probably seen a pair of these shades wrapped around the presenters’ face.
Island Optics needed:
Branding, TOV and messaging framework
Full works website copywriting
Product descriptions
SEO-ready blog articles
Comprehensive FAQ pages
Work included:
Understanding the customer base
Shooting the breeze with weekend-fishermen, a whirl of lycra-clad cyclists and one taciturn golfer (hey dad).
Aligning tone and voice with company values
Pitching new concepts and copy
Outcomes:
In the space of a year, IO has grown their Instagram follower count from zero to 20.6k
😎😎😎😎😎
Straight outta Florida, Island Optics are the newest venture from a 5th gen sunglass-maker. They make shades for the outdoor sporting crowd. If you’ve seen King Fishers, Monster Carp or Wicked Tuna, you’ve probably seen a pair of these shades wrapped around the presenters’ face.
Island Optics needed:
Branding, TOV and messaging framework
Full works website copywriting
Product descriptions
SEO-ready blog articles
Comprehensive FAQ pages
Work included:
Understanding the customer base
Shooting the breeze with weekend-fishermen, a whirl of lycra-clad cyclists and one taciturn golfer (hey dad).
Aligning tone and voice with company values
Pitching new concepts and copy
Outcomes:
In the space of a year, IO has grown their Instagram follower count from zero to 20.6k
😎😎😎😎😎