Ivy Nixon | Eyeing the Beholder

About
Ivy Nixon, a jewelry brand with a vision that sees beauty in everything, sought a branding overhaul to reflect their commitment to timeless elegance and appreciation for the exquisite.

Ivy Nixon needed
Comprehensive brand identity, emphasizing the beauty in every piece
Engaging website copy that mirrors the brand's philosophy
Striking product descriptions to convey the essence of each jewelry piece
SEO-ready content to enhance online visibility



Work included
Immersive exploration of Ivy Nixon's brand ethos, understanding the intricate details that define their unique perspective on beauty.

Crafting a brand narrative that seamlessly weaves through website copy, resonating with the target audience.

Collaborative efforts to develop compelling product descriptions, highlighting the distinctive features and stories behind each piece.

Implementing SEO strategies to ensure the brand's online presence aligns with its philosophy.

Continuous refinement and iteration to achieve a harmonious balance between aesthetic appeal and market visibility.



Outcomes
A staggering 40% increase in website traffic within the second quarter, showcasing the newfound allure of Ivy Nixon's online presence.

Achieved a remarkable 25% uptick in organic search rankings, solidifying Ivy Nixon's position as a key player in British jewelry design.

Experienced a substantial boost, with a 1214% increase in Shopify conversions.