Julie Paulino Design | Turning Bricks into Clicks
Company: Julie Paulino Studio
Industry: Interior Design, Residential
Location: US
Type: B2C
Platform: Wordpress
Project skills:
Branding, Project Management, Content Creation, Copywriting
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Industry: Interior Design, Residential
Location: US
Type: B2C
Platform: Wordpress
Project skills:
Branding, Project Management, Content Creation, Copywriting
Project:
Branding, Project Management, Website Copywriting
About:
Julie Paulino Design is an Interior Design firm based in Ohio, US and working nationally. The studio specialises in architecture and decorating services, creating graceful spaces made for modern living.
Following a rebrand and new website design, Julie wanted copy that truly reflected her brand, personality and refined work, allowing potential clients to imagine working with the company to see their own dreams realised. On the more technical side, the site had to weave in the crucial keywords to help the brand get noticed in their areas of expertise.
Process:
After a branding questionnaire and a series of discovery workshops, I created the About page to act as the site's heart, from which all the other copy flowed.
Whether relating to sustainability or detailed product copy, the language and flow have the unique ability to move between two audiences. It has a sense of sophistication and grace when the brand needs to be more recessive.
And when the brand needs to be at its most inspiring? There are bursts of magic, delight, and excitement - placing Julie's unique flare back in the driving seat. The final result is copy that feels credible and very human.
Result:
Following hot on the tails of this project's success, the company owners asked me to help to bring to life their well-loved homeware brand, Julie & Ev but that, as they say, is another story.
Branding, Project Management, Website Copywriting
About:
Julie Paulino Design is an Interior Design firm based in Ohio, US and working nationally. The studio specialises in architecture and decorating services, creating graceful spaces made for modern living.
Following a rebrand and new website design, Julie wanted copy that truly reflected her brand, personality and refined work, allowing potential clients to imagine working with the company to see their own dreams realised. On the more technical side, the site had to weave in the crucial keywords to help the brand get noticed in their areas of expertise.
Process:
After a branding questionnaire and a series of discovery workshops, I created the About page to act as the site's heart, from which all the other copy flowed.
Whether relating to sustainability or detailed product copy, the language and flow have the unique ability to move between two audiences. It has a sense of sophistication and grace when the brand needs to be more recessive.
And when the brand needs to be at its most inspiring? There are bursts of magic, delight, and excitement - placing Julie's unique flare back in the driving seat. The final result is copy that feels credible and very human.
Result:
Following hot on the tails of this project's success, the company owners asked me to help to bring to life their well-loved homeware brand, Julie & Ev but that, as they say, is another story.