Kypris | Landing Page Launchpads
Company: Kypris
Industry: Health & Beauty
Type: B2C / DTC / eCommerce
Location: US
Project skills:
Researching
Style Guiding,
Voice, Register & Tone Development
Structuring & Wireframing
Copywriting,
SEO
Project:
Copywriting for Kypris global websites
About:
Kypris wanted to blend their luxurious skincare sorcery with some alchemical wordsmithing in order to boost sales of one of their most popular lines.
Kypris needed:
Original writing to boost sales for Puff of Love
Copy that spoke directly to their audiences
A warm and informative tone of voice and register with a hint of mystique
Work included:
Understanding the time-sensitive audience
Making brevity a matter of priority
Studying the ingredients and researching their potential benefits
Creating a blend of enchanting information types for different readers
Outcomes:
All copy delivered on time to Kypris' marketing team
Copy approved with zero amends
Re-hired to produce copy for several other product lines
Copywriting for Kypris global websites
About:
Kypris wanted to blend their luxurious skincare sorcery with some alchemical wordsmithing in order to boost sales of one of their most popular lines.
Kypris needed:
Original writing to boost sales for Puff of Love
Copy that spoke directly to their audiences
A warm and informative tone of voice and register with a hint of mystique
Work included:
Understanding the time-sensitive audience
Making brevity a matter of priority
Studying the ingredients and researching their potential benefits
Creating a blend of enchanting information types for different readers
Outcomes:
All copy delivered on time to Kypris' marketing team
Copy approved with zero amends
Re-hired to produce copy for several other product lines