LoveHemp | Landing Page Zen

Company: LoveHemp

Industry:
Health / Supplement / eCommerce

Location: UK

Type: B2C

Platform: Shopify, Google Landing Pages

Project skills:
Campaigns, Social Campaigns, Content Creation, PPC, Copywriting


Project:
Landing pages for a brand spanking new CBD oil called “Night+”

About:
Love Hemp are the UK’s top provider of CBD and hemp products in the UK. Topicals, oils, jellies and balms - if you need something relaxing, Love Hemp will have the product you need. CEO, Tony Calamita wanted to boost sales with several new ranges. 

Love Hemp needed:
Simple, easy to scan copy that spoke intimately to their clients
Content that was written in line with MHRA Guidelines 
No large claims (no claims at all in fact), just a focus on the product
Copy that pre-emptively answered potential objections

Work included:
Researching target markets and planning user journeys
Trying CBD for the first time (and feeling pretty darn good!) 
Baking in 'click triggers' to eliminate potential objections

Outcomes:
Fast turnaround - copy completed in three days. 
LoveHemp’s CEO, Tony was delighted with the rise in conversions, so much that we crafted several pieces of product copy and a landing page for a CBD salve too.