Oktra | Hyping Hypergrowth
Company: Oktra
Industry: Architecture, Design, Construction
Location: UK
Type: B2B
Platform: Wordpress, Google Drive, InDesign
Project skills:
Researching
Style Guiding,
Voice, Register & Tone Development
Structuring & Wireframing
Document Creation,
Copywriting,
SEO
Project:
Creating a guide on scalability and hypergrowth for UK tech companies.
About:
Oktra is a workplace design firm on a singular mission: to create workplaces that inspire people to do amazing things. Capitalizing on the rapidly expanding UK tech industries, Oktra wanted a guide that explained how the workplace can help or hinder hypergrowth.
Oktra needed:
A practical, authoritative resource. A "what-it-is" and "how-to-do-it" manual for navigating the complexities of hypergrowth.
Oktra envisioned clear, concise writing with no unnecessary fluff. The voice? Think knowledgeable and approachable: a trusted advisor offering strategic insights.
Work included:
Storyboarded the guide with internal directors, ensuring every section flowed seamlessly.
Developed detailed personas for key C-suite stakeholders, tailoring the content to their specific needs and perspectives.
Interviewed and transcribed interviews with workplace leaders at GymShark, Eigen Tech, Photobox Group.
Translated complex concepts into readily understandable language, making the guide accessible for all levels.
Integrated relevant keywords organically, maximizing the guide's searchability for growth-minded explorers.
Worked hand-in-hand with the design team to create visually compelling elements that complemented the written content
Outcomes:
All copy delivered on time
Delighted with results
Project led to development of 8 new long-form articles for their blog.
Sample:
Available here
Other Guides created for Oktra:
Guide to Creating Co-Working Spaces
The Complete Guide to Office Fit Out
Creating a guide on scalability and hypergrowth for UK tech companies.
About:
Oktra is a workplace design firm on a singular mission: to create workplaces that inspire people to do amazing things. Capitalizing on the rapidly expanding UK tech industries, Oktra wanted a guide that explained how the workplace can help or hinder hypergrowth.
Oktra needed:
A practical, authoritative resource. A "what-it-is" and "how-to-do-it" manual for navigating the complexities of hypergrowth.
Oktra envisioned clear, concise writing with no unnecessary fluff. The voice? Think knowledgeable and approachable: a trusted advisor offering strategic insights.
Work included:
Storyboarded the guide with internal directors, ensuring every section flowed seamlessly.
Developed detailed personas for key C-suite stakeholders, tailoring the content to their specific needs and perspectives.
Interviewed and transcribed interviews with workplace leaders at GymShark, Eigen Tech, Photobox Group.
Translated complex concepts into readily understandable language, making the guide accessible for all levels.
Integrated relevant keywords organically, maximizing the guide's searchability for growth-minded explorers.
Worked hand-in-hand with the design team to create visually compelling elements that complemented the written content
Outcomes:
All copy delivered on time
Delighted with results
Project led to development of 8 new long-form articles for their blog.
Sample:
Available here
Other Guides created for Oktra:
Guide to Creating Co-Working Spaces
The Complete Guide to Office Fit Out