Oktra | The Art & Science of Workplace
Company: Oktra
Industry: Architecture, Design, Construction
Location: UK
Type: B2B
Platform: Wordpress
Project skills:
Researching
Style Guiding,
Voice, Register & Tone Development
Structuring & Wireframing
Document Creation,
Copywriting,
SEO
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Industry: Architecture, Design, Construction
Location: UK
Type: B2B
Platform: Wordpress
Project skills:
Researching
Style Guiding,
Voice, Register & Tone Development
Structuring & Wireframing
Document Creation,
Copywriting,
SEO
Project:
Brand Identity, Website Overhaul and Document Redesign
About:
Experts in the modern workplace, Oktra help their customers craft their perfect office. From initial consultations and planning, through to design and construction; they provide their clients with a truly end-to-end experience.
Oktra needed:
Rebrand to refocus on core values and aspirations
Style guide with core assets (Tone, Register, Voice)
Ascertaining priorities of clients on a new office project
Work included:
Interviewing and surveying clients
Speaking with designers, managers and builders internally at Oktra
Developing jargon-free roadmap for copywriting assets
Creating new portfolio/credentials booklet as imprint for website
Redeveloping all copy onsite
Outcomes:
3 months project led to a spur of other activies - from social media rebranding to new articles.
Testimonial:
I worked with Jack for over 4 years and he consistently created engaging content to brief and deadline. Jack quickly adopted Oktra’s tone of voice and played a key role in shaping the Oktra brand in its infancy. Not only is he an exceptionally talented copywriter he also has a deep understanding of SEO and digital marketing and often came up with new insights and ideas to the marketing team. I cannot recommend Jack enough – a delight to work with!
- Judi Kate MacLennan - Oktra, Head of Marketing
Brand Identity, Website Overhaul and Document Redesign
About:
Experts in the modern workplace, Oktra help their customers craft their perfect office. From initial consultations and planning, through to design and construction; they provide their clients with a truly end-to-end experience.
Oktra needed:
Rebrand to refocus on core values and aspirations
Style guide with core assets (Tone, Register, Voice)
Ascertaining priorities of clients on a new office project
Work included:
Interviewing and surveying clients
Speaking with designers, managers and builders internally at Oktra
Developing jargon-free roadmap for copywriting assets
Creating new portfolio/credentials booklet as imprint for website
Redeveloping all copy onsite
Outcomes:
3 months project led to a spur of other activies - from social media rebranding to new articles.
Testimonial:
I worked with Jack for over 4 years and he consistently created engaging content to brief and deadline. Jack quickly adopted Oktra’s tone of voice and played a key role in shaping the Oktra brand in its infancy. Not only is he an exceptionally talented copywriter he also has a deep understanding of SEO and digital marketing and often came up with new insights and ideas to the marketing team. I cannot recommend Jack enough – a delight to work with!
- Judi Kate MacLennan - Oktra, Head of Marketing