Oktra | The Hybrid Work Lowdown
Company: Oktra
Industry: Architecture, Design, Construction
Location: UK
Type: B2B
Platform: Wordpress
Project skills:
Researching
Style Guiding,
Voice, Register & Tone Development
Structuring & Wireframing
Document Creation,
Copywriting,
SEO
Project:
Researching, structuring and creating a guide on hybrid working.
About:
Oktra is a workplace design firm on a singular mission: to create workplaces that inspire people to do amazing things. Following the pandemic, they wanted a guide that enabled company owners to navigate the new reality of hybrid, flexible and remote working.
Oktra needed:
A How-To / What-Is guide to the concept
Instructive and educational copy, without the fluff
A narrative voice that spoke with friendly authority
Work included:
Developing a structured brief with the Oktra team
Creating personas for key C-suite audiences
Researching terminology and finding the simplest way of articulating complex concepts
Addressing different keywords for SEO relevancy
Working with graphics to create weave copy with captivating imagery
Outcomes:
All copy delivered on time
Delighted with results
Project led to development of 13 new long-form articles.
Sample:
Available here
Other Guides created for Oktra:
Guide to Creating Co-Working Spaces
Guide to Designing Offices for Scalability
The Complete Guide to Office Fit Out
Researching, structuring and creating a guide on hybrid working.
About:
Oktra is a workplace design firm on a singular mission: to create workplaces that inspire people to do amazing things. Following the pandemic, they wanted a guide that enabled company owners to navigate the new reality of hybrid, flexible and remote working.
Oktra needed:
A How-To / What-Is guide to the concept
Instructive and educational copy, without the fluff
A narrative voice that spoke with friendly authority
Work included:
Developing a structured brief with the Oktra team
Creating personas for key C-suite audiences
Researching terminology and finding the simplest way of articulating complex concepts
Addressing different keywords for SEO relevancy
Working with graphics to create weave copy with captivating imagery
Outcomes:
All copy delivered on time
Delighted with results
Project led to development of 13 new long-form articles.
Sample:
Available here
Other Guides created for Oktra:
Guide to Creating Co-Working Spaces
Guide to Designing Offices for Scalability
The Complete Guide to Office Fit Out