Pearl & Linen | Incensed Words
Company: Pearl & Linen
Industry: Homeware
Type: B2C / DTC / eCommerce
Platform: Shopify
Location: UK
Project skills:
Researching
Style Guiding,
Page Creation,
Copywriting,
SEO
Project: Copywriting for Pearl & Linen's 14 product pages
About: Pearl & Linen marry sense with place through a range of beautiful candles and diffusers. While they are masters at conjuring this in perfume, they needed a little help with the wording.
Pearl & Linen needed:
Copy for nine different product ranges (14 including candles and diffusers)
Simple, carefully considered language that read like poetry
SEO-ready copy that matched high global keyword counts
Work included:
Smelling a whole lot of candles (my nose thanked me)
Speaking to target audiences about their searches when gift buying candles and diffusers
Creating a "scent notes" section that explained the key notes, scent type and mood
Researching keywords for SEO and creating word palette
Understanding ingredients and their effects on scent
Outcomes:
All copy delivered on time
Copy approved with zero amends
Seven out of nine of the products are currently sold out!
About: Pearl & Linen marry sense with place through a range of beautiful candles and diffusers. While they are masters at conjuring this in perfume, they needed a little help with the wording.
Pearl & Linen needed:
Copy for nine different product ranges (14 including candles and diffusers)
Simple, carefully considered language that read like poetry
SEO-ready copy that matched high global keyword counts
Work included:
Smelling a whole lot of candles (my nose thanked me)
Speaking to target audiences about their searches when gift buying candles and diffusers
Creating a "scent notes" section that explained the key notes, scent type and mood
Researching keywords for SEO and creating word palette
Understanding ingredients and their effects on scent
Outcomes:
All copy delivered on time
Copy approved with zero amends
Seven out of nine of the products are currently sold out!