PersonAFI | Building Fintech Influence
Company: PersonAFI
Industry: Fintech
Location: US, NYC
Type: B2C / DTC / Investor
Platform: Drupal 8
Project skills:
Researching
Wireframing,
Style Guiding,
Website Creation,
Copywriting,
CSS and HTML,
SEO
Project: Branding, Copywriting, Website Design (Wordpress)
About: PersonaFI is a social trading platform based in Tampa, FL. Grown out of a strong online community, the company wanted to create a website and app where investors and traders could share their experiences and advice on promising opportunities. They asked me to provide support with the creation of the brand.
PersonaFI needed:
Develop a brand identity
Cut through the confusion surrounding trading
Understand consumers' fears surrounding investing
Develop a successful fintech marketing strategy that stood out from the crowd.
Work included:
Creative workshops and branding exercises
Creation of personas and target audiences
Plotting UX and UI pathways
Creation of PersonaFI Website 1.0
Development of onsite language
Development of audience testing screeners
Email newsletters and campaign bulletins
Outcomes:
Developed tagines #anyonecaninvest
Produced a proof of concept to 23,000+ users with 90% engagement rate within a year.
20% month-over-month user base growth rate
Raised $171,000 in pre-seeding
Sample:
Available here
About: PersonaFI is a social trading platform based in Tampa, FL. Grown out of a strong online community, the company wanted to create a website and app where investors and traders could share their experiences and advice on promising opportunities. They asked me to provide support with the creation of the brand.
PersonaFI needed:
Develop a brand identity
Cut through the confusion surrounding trading
Understand consumers' fears surrounding investing
Develop a successful fintech marketing strategy that stood out from the crowd.
Work included:
Creative workshops and branding exercises
Creation of personas and target audiences
Plotting UX and UI pathways
Creation of PersonaFI Website 1.0
Development of onsite language
Development of audience testing screeners
Email newsletters and campaign bulletins
Outcomes:
Developed tagines #anyonecaninvest
Produced a proof of concept to 23,000+ users with 90% engagement rate within a year.
20% month-over-month user base growth rate
Raised $171,000 in pre-seeding
Sample:
Available here