Rides Exotics | Fast & Luxurious Copy
Company: Rides Exotics
Industry: Automotive/Rental
Type: B2C / DTC
Location: US, LA
Project skills:
Research
Personas
Branding
Tone of Voice/Register
Copywriting
SEO
Project:
Branding, Copywriting, Website Design (Shopify)
About:
Rides Exotics are LA’s go-to hire car service for everything from Huracan Cali road trips to chonky G63s for rap vids. The team were making a new website and wanted copy that revved their audiences' engines.
Rides Exotics needed:
Sitewide copywriting - from landing and about sections to eighteen product pages
Effusive, experience-focused copy that spoke to petrolheads and honeymooners alike.
Work included:
Interviewing target markets and understanding desires and objections
Researching cars to understand distinctions (know your Ferrari 458 from your 488?)
Creating immersive copy that helped the reader imagine themselves behind the wheel.
Outcomes:
Site-wide copy written and uploaded in 2 days (3100 words)
Copy approved with zero amends
Branding, Copywriting, Website Design (Shopify)
About:
Rides Exotics are LA’s go-to hire car service for everything from Huracan Cali road trips to chonky G63s for rap vids. The team were making a new website and wanted copy that revved their audiences' engines.
Rides Exotics needed:
Sitewide copywriting - from landing and about sections to eighteen product pages
Effusive, experience-focused copy that spoke to petrolheads and honeymooners alike.
Work included:
Interviewing target markets and understanding desires and objections
Researching cars to understand distinctions (know your Ferrari 458 from your 488?)
Creating immersive copy that helped the reader imagine themselves behind the wheel.
Outcomes:
Site-wide copy written and uploaded in 2 days (3100 words)
Copy approved with zero amends