Stranded Hair Group | Extended Sales
Company: Stranded Hair Group
Industry: Beauty / eCommerce
Location: UK
Type: B2C
Platform: Shopify, Google Landing Pages
Project skills:
Branding, Marketing Campaigns, Social Campaigns, Content Creation, Copywriting
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Industry: Beauty / eCommerce
Location: UK
Type: B2C
Platform: Shopify, Google Landing Pages
Project skills:
Branding, Marketing Campaigns, Social Campaigns, Content Creation, Copywriting
Project:
New web copy and landing pages for a hair extension product line.
About:
Stranded are one of the world’s largest specialists in hair extensions. They wanted to maximise sales for an popular range. Essentially, it was selling well but they wanted these lush locks to sell harder.
Stranded needed:
Simple stories that emboldened shop browsers into customers.
Impactful, eye-catching messaging from the get-go.
A way of answering customer concerns without a conversation.
Work included:
Copy that captivated users within the first 5 seconds of reading - activated through benefits, social proof and user-gen content.
Baking in 'click triggers' to eliminate potential objections.
Outcomes:
Speed was of the essence - all copy completed in 4 days.
Stranded saw a 300% Increase In Sales within 90 Days and 114% increase In Conversion Rate.
New web copy and landing pages for a hair extension product line.
About:
Stranded are one of the world’s largest specialists in hair extensions. They wanted to maximise sales for an popular range. Essentially, it was selling well but they wanted these lush locks to sell harder.
Stranded needed:
Simple stories that emboldened shop browsers into customers.
Impactful, eye-catching messaging from the get-go.
A way of answering customer concerns without a conversation.
Work included:
Copy that captivated users within the first 5 seconds of reading - activated through benefits, social proof and user-gen content.
Baking in 'click triggers' to eliminate potential objections.
Outcomes:
Speed was of the essence - all copy completed in 4 days.
Stranded saw a 300% Increase In Sales within 90 Days and 114% increase In Conversion Rate.