The LifeBar | Smooth(ie) Operator
Company: The LifeBar
Industry: Food & Beverages, Health & Beauty
Type: B2C / DTC / eCommerce
Platform: Shopify
Location: US, Kentucky
Project skills:
Researching
Style Guiding,
Voice, Register & Tone Development
Structuring & Wireframing
Copywriting,
SEO
Project: Copywriting for LifeBar's Online Shopify Store
About:
The team behind LifeBar have found that sweet spot between nutrition with flavour, making some of the most mouth-watering smoothie blends known to humankind.
LifeBar needed:
Web copy for all aspects of the site (Landing page, Product pages, Ingredients, FAQs, About etc)
A writing style that matcha'd their latte
Web copy that spoke to a range of consumers - from the health-conscious to the sustainability-focused
Work included:
Drinking cool delicious smoothies (really)
Asking smoothie-drinkers their priorities
Studying the ingredients and researching their potential benefits
Creating a blend of enchanting information types for different readers
Outcomes:
Clear, engaging content that zings!
Copy approved with zero amends
Re-hired to produce copy for a product-based landing page
About:
The team behind LifeBar have found that sweet spot between nutrition with flavour, making some of the most mouth-watering smoothie blends known to humankind.
LifeBar needed:
Web copy for all aspects of the site (Landing page, Product pages, Ingredients, FAQs, About etc)
A writing style that matcha'd their latte
Web copy that spoke to a range of consumers - from the health-conscious to the sustainability-focused
Work included:
Drinking cool delicious smoothies (really)
Asking smoothie-drinkers their priorities
Studying the ingredients and researching their potential benefits
Creating a blend of enchanting information types for different readers
Outcomes:
Clear, engaging content that zings!
Copy approved with zero amends
Re-hired to produce copy for a product-based landing page