Vike Beauty | Landing Page Lift Off
Company: Vike Beauty
Industry: Health & Beauty
Type: B2C / DTC / eCommerce
Location: US
Project skills:
Researching
Style Guiding,
Voice, Register & Tone Development
Structuring & Wireframing
PPC
Social campaigns
Copywriting,
SEO
Project:
New landing pages for Vike Beauty's Make Up Melt
About:
Vike Beauty is a Vogue-favourite NY-based beauty brand focused on disrupting the makeup industry with their utterly sustainable liquid makeup remover. While hugely popular in their distribution networks, they needed some help getting customers to convert on-site.
Vike needed:
Simple, easy to scan copy that spoke to diverse makeup users
Benefit focused headlines that immediately captivated audiences
Copy that pre-emptively answered potential objections
Work included:
Researching target markets for their pain-points with makeup
Creating a narrative that followed buyers' journey.
Building in 'click triggers' to eliminate potential objections.
Mapping and dev for PPC and socials
Outcomes:
Copy approved with zero amends
Re-hired to produce copy for a product-based landing page
New landing pages for Vike Beauty's Make Up Melt
About:
Vike Beauty is a Vogue-favourite NY-based beauty brand focused on disrupting the makeup industry with their utterly sustainable liquid makeup remover. While hugely popular in their distribution networks, they needed some help getting customers to convert on-site.
Vike needed:
Simple, easy to scan copy that spoke to diverse makeup users
Benefit focused headlines that immediately captivated audiences
Copy that pre-emptively answered potential objections
Work included:
Researching target markets for their pain-points with makeup
Creating a narrative that followed buyers' journey.
Building in 'click triggers' to eliminate potential objections.
Mapping and dev for PPC and socials
Outcomes:
Copy approved with zero amends
Re-hired to produce copy for a product-based landing page