https://jackandrewlenton.cargo.site jackandrewlenton Mon, 17 Nov 2025 09:25:46 +0000 https://jackandrewlenton.cargo.site en https://jackandrewlenton.cargo.site/Home-1 Thu, 24 Mar 2022 09:43:01 +0000 jackandrewlenton https://jackandrewlenton.cargo.site/Home-1 About&nbsp; | &nbsp;Projects&nbsp; | &nbsp;Poetry &nbsp;| &nbsp;Scrapbook &nbsp;| &nbsp;Contact &nbsp;&nbsp; PORTFOLIO 2025 December, 2025 Central Intelligence Agency Company: Frontiers MediaIndustry: Scientific publishingLocation: UK &amp; EuropeType: B2CPlatform: Contentful, Figma, Miro, SalesforceProject skills: Interviewing, R&amp;D, Strategy, Branding, UX writing, SEO, Content Creation, Copywriting <img width="1257" height="2209" width_o="1257" height_o="2209" data-src="https://freight.cargo.site/t/original/i/ad62350386e56b4ed670f10f2a40fb441efef3c9a7f07eb00807552b3e0671ec/Research-Topics-pillar.png" data-mid="240720659" border="0" src="https://freight.cargo.site/w/1000/i/ad62350386e56b4ed670f10f2a40fb441efef3c9a7f07eb00807552b3e0671ec/Research-Topics-pillar.png" /> I recently designed, developed, and tested a suite of AI agents using GPT Enterprise to enhance how our teams communicate, create, and collaborate at Frontiers. What started as an experiment in generative design became a fully functional set of tools now being rolled out across UX Design, Product, Communications, and front-line teams. Each agent was built with a different mission: to help us understand our audiences through data-driven empathy, to protect and evolve our brand voice, and to make writing clearer, faster, and more human. The work combined system design, user testing, and iterative refinement — transforming static guidelines into living, conversational assistants. Through multiple pilot programs and specialist feedback sessions, I improved each model’s ability to check for tone, consistency, and context while keeping the human at the center of every interaction. Together, these agents form a Creative Intelligence Agency — a connected ecosystem of purpose-built tools that empower teams to create with confidence, align with brand, and communicate science in ways that truly resonate. Read more November, 2025 From questions to confidence Company: Frontiers MediaIndustry: Scientific publishingLocation: UK &amp; EuropeType: B2CPlatform: Contentful, Figma, Miro, SalesforceProject skills: Interviewing, R&amp;D, Strategy, Branding, UX writing, SEO, Content Creation, Copywriting <img width="1257" height="2209" width_o="1257" height_o="2209" data-src="https://freight.cargo.site/t/original/i/ad62350386e56b4ed670f10f2a40fb441efef3c9a7f07eb00807552b3e0671ec/Research-Topics-pillar.png" data-mid="240720659" border="0" src="https://freight.cargo.site/w/1000/i/ad62350386e56b4ed670f10f2a40fb441efef3c9a7f07eb00807552b3e0671ec/Research-Topics-pillar.png" /> About: Frontiers Media is the world’s 3rd most cited scientific publisher. With over 2.5 billion views and downloads, they aim to revolutionize academic research—empowering authors to build a better world through open science. Frontiers needed: A centralized, user-friendly online resource for authors - helping them navigate publishing, find clear answers, and feel supported throughout the submission process. Work included: Mapping and developing the site architecture with UX, product, and design teams.Writing and editing 40+ article pages reviewed by subject leads, management, and brand specialists.Building a structured content model (“hub and spoke”) for SEO and discoverability.Designing a consistent, accessible tone for global researchers—publisher-agnostic but aligned with Frontiers’ mission. Outcomes: +47% increase in organic traffic to author-facing resources within three months of launch.Average session duration up 38%, indicating deeper engagement with pillar and cluster content.Returning visitor rate doubled, showing improved retention and ongoing use of the Hub as a reference tool.Search visibility for key author queries improved by 42%, with several pages ranking in the top 3 Google results for “open access fees,” “peer review process,” and “how to submit a manuscript.” January, 2024 Making Science Click &nbsp; Company: Frontiers MediaIndustry: Scientific publishingLocation: UK &amp; EuropeType: B2CPlatform: Contentful, Figma, Miro, SalesforceProject skills: Interviewing, R&amp;D, Strategy, Branding, UX writing, SEO, Content Creation, Copywriting <img width="1442" height="3025" width_o="1442" height_o="3025" data-src="https://freight.cargo.site/t/original/i/f0170c091146700620cbe6b79cf0a07921901574f051d1658b0b0b50d83356e0/Email-for-Frontiers.png" data-mid="202010709" border="0" src="https://freight.cargo.site/w/1000/i/f0170c091146700620cbe6b79cf0a07921901574f051d1658b0b0b50d83356e0/Email-for-Frontiers.png" /> About: Frontiers Media is the world’s 3rd most cited scientific publisher. With over 2.5 billion views and downloads, they aim to revolutionise academic research - empowering authors to build a better world through open science. Frontiers needed: An overhaul of the current email marketing strategy Moving from a plain-text format to a visual template Email templates that ensure recipients feel confident and motivated to accept our invitations Work included: Prototyping and testing information architecture and hierarchies with target audiences. Working alongside UX researchers, developers, and QA teams to create testable formats. Testing different tones and voices with researchers to hone the best approach for final use. Outcomes: Improved open rates (top rate rise of 16% in 2023). Click-through rate rise (32%). Increase in conversion rates of new customers (7%). June, 2023 Throwing Shade(s) Company: Island OpticsIndustry: Sunglasses / eCommerceLocation: USAType: B2CPlatform: Google Drive, Shopify, SEM RushProject skills:Strategy, Branding, Marketing Campaigns, SEO, Content Creation, Copywriting, Website Copy <img width="1920" height="6712" width_o="1920" height_o="6712" data-src="https://freight.cargo.site/t/original/i/ed53eb97fe97a073e219f0317646e0bcf3e2472073084f3e784e7d132d94f4c3/screencapture-islandoptics-pages-faqs-2024-01-12-08_54_29.png" data-mid="202013057" border="0" src="https://freight.cargo.site/w/1000/i/ed53eb97fe97a073e219f0317646e0bcf3e2472073084f3e784e7d132d94f4c3/screencapture-islandoptics-pages-faqs-2024-01-12-08_54_29.png" /> <img width="1920" height="7423" width_o="1920" height_o="7423" data-src="https://freight.cargo.site/t/original/i/cce4ecc66097d134ed067ac775d87eaad77aae93f0e739c00f6a2a09a1060045/screencapture-islandoptics-2024-01-12-08_53_32.png" data-mid="202013058" border="0" src="https://freight.cargo.site/w/1000/i/cce4ecc66097d134ed067ac775d87eaad77aae93f0e739c00f6a2a09a1060045/screencapture-islandoptics-2024-01-12-08_53_32.png" /> <img width="1920" height="4271" width_o="1920" height_o="4271" data-src="https://freight.cargo.site/t/original/i/3609db4e44b7f809314fcc60ccae2d270a55fa5f31e2cc169f779e4bfe5652cb/screencapture-islandoptics-products-monti-polarized-sunglasses-2024-01-12-08_52_31.png" data-mid="202013059" border="0" src="https://freight.cargo.site/w/1000/i/3609db4e44b7f809314fcc60ccae2d270a55fa5f31e2cc169f779e4bfe5652cb/screencapture-islandoptics-products-monti-polarized-sunglasses-2024-01-12-08_52_31.png" /> <img width="1920" height="8948" width_o="1920" height_o="8948" data-src="https://freight.cargo.site/t/original/i/f56be3373a0434c912b0a90599ffc6e1dd1525add18a9d39de10f9da36a8a92d/screencapture-islandoptics-blogs-news-island-optics-frame-styles-2024-01-12-08_56_30.png" data-mid="202013056" border="0" src="https://freight.cargo.site/w/1000/i/f56be3373a0434c912b0a90599ffc6e1dd1525add18a9d39de10f9da36a8a92d/screencapture-islandoptics-blogs-news-island-optics-frame-styles-2024-01-12-08_56_30.png" /> <img width="1920" height="6277" width_o="1920" height_o="6277" data-src="https://freight.cargo.site/t/original/i/70dbd4dcd60248ebbf670b8d3f70ec8f8469523db78945b6882b835c1398ccfb/screencapture-islandoptics-blogs-news-sunglass-readers-guide-2024-01-12-09_50_38.png" data-mid="202013055" border="0" src="https://freight.cargo.site/w/1000/i/70dbd4dcd60248ebbf670b8d3f70ec8f8469523db78945b6882b835c1398ccfb/screencapture-islandoptics-blogs-news-sunglass-readers-guide-2024-01-12-09_50_38.png" /> About: Straight outta Florida, Island Optics are the newest venture from a 5th gen sunglass-maker. They make shades for the outdoor sporting crowd. If you’ve seen King Fishers, Monster Carp or Wicked Tuna, you’ve probably seen a pair of these shades wrapped around the presenters’ face. Island Optics needed: Branding, TOV and messaging framework Full works website copywriting Product descriptions SEO-ready blog articles Comprehensive FAQ pages Work included: Understanding the customer base Shooting the breeze with weekend-fishermen, a whirl of lycra-clad cyclists and one taciturn golfer (hey dad). Aligning tone and voice with company values Pitching new concepts and copy Outcomes: In it’s first year, the website has seen a month-on-month 30% uptick in traffic. Instagram follower count has grown from zero to 20.6k since launch in July 2023 😎 June, 2022 The Hybrid Work Lowdown Company: Oktra Industry: Architecture, Design, Construction Location: UK Type: B2B Platform: Wordpress Project skills:&nbsp; Researching,&nbsp;Style Guiding Voice, Register &amp; Tone, Wireframing, Document Creation, Copywriting, SEO About: Oktra is a workplace design firm on a singular mission: to create workplaces that inspire people to do amazing things. Following the pandemic, they wanted a guide that enabled company owners to navigate the new reality of hybrid, flexible and remote working.Client needed: A How-To / What-Is guide to the concept Instructive and educational copy, without the fluff A narrative voice that spoke with friendly authorityWork included: Developing a structured brief with the Oktra team Researching terminology and finding the simplest way of articulating the concepts Addressing different keywords for SEO relevancy Working with graphics to create weave copy with captivating imageryOutcomes: All copy delivered on time Delighted with results Now working on 12 new articles Sample: Available Here Images <img width="3000" height="4126" width_o="3000" height_o="4126" data-src="https://freight.cargo.site/t/original/i/4d5e72f92d00bcfae5b5528f0e9a9f6771eaad6f5a7c79c56519286d641b0b7b/oktra-hybrid.jpg" data-mid="137417814" border="0" src="https://freight.cargo.site/w/1000/i/4d5e72f92d00bcfae5b5528f0e9a9f6771eaad6f5a7c79c56519286d641b0b7b/oktra-hybrid.jpg" /> <img width="3000" height="4014" width_o="3000" height_o="4014" data-src="https://freight.cargo.site/t/original/i/6e829332f74045e111202e47858ba4bb2e5360cd37cd6934984411b6ea077d9d/oktra-hybrid-2.jpg" data-mid="137417815" border="0" src="https://freight.cargo.site/w/1000/i/6e829332f74045e111202e47858ba4bb2e5360cd37cd6934984411b6ea077d9d/oktra-hybrid-2.jpg" /> <img width="3000" height="4122" width_o="3000" height_o="4122" data-src="https://freight.cargo.site/t/original/i/87ed65d563de94a369afb007c27a7f676ef9e42e2bd50cd1d2ae6bb9db314b1b/oktra-hybrid-5.jpg" data-mid="137417818" border="0" src="https://freight.cargo.site/w/1000/i/87ed65d563de94a369afb007c27a7f676ef9e42e2bd50cd1d2ae6bb9db314b1b/oktra-hybrid-5.jpg" /> <img width="3000" height="4184" width_o="3000" height_o="4184" data-src="https://freight.cargo.site/t/original/i/7a1b0fe7cf9b4e3c8a9956054020aaf8a52eda00840aedf45400af22e0f2bc04/oktra-hybrid-4.jpg" data-mid="137417817" border="0" src="https://freight.cargo.site/w/1000/i/7a1b0fe7cf9b4e3c8a9956054020aaf8a52eda00840aedf45400af22e0f2bc04/oktra-hybrid-4.jpg" /> <img width="3000" height="4204" width_o="3000" height_o="4204" data-src="https://freight.cargo.site/t/original/i/dd3543e0087f7a12bb4dd3d8f3afd95887aa7ae2d52d1a3f7577c69276675ef0/oktra-hybrid-3.jpg" data-mid="137417816" border="0" src="https://freight.cargo.site/w/1000/i/dd3543e0087f7a12bb4dd3d8f3afd95887aa7ae2d52d1a3f7577c69276675ef0/oktra-hybrid-3.jpg" /> March, 2022 The ABCs of CBD Company: V&amp;YOU Industry: eCommerce, Health Type: B2BPlatform: Wordpress Location: UK Project skills: Researching, Audience stategy,&nbsp; Workshopping, Copywriting, Content Strategy <img width="853" height="6834" width_o="853" height_o="6834" data-src="https://freight.cargo.site/t/original/i/4081b97d64bf5ae54609d3e91c8eb6d5722eec9fb03e14db3abe83503e466060/V-YOU-Blog-2.jpg" data-mid="137423791" border="0" src="https://freight.cargo.site/w/853/i/4081b97d64bf5ae54609d3e91c8eb6d5722eec9fb03e14db3abe83503e466060/V-YOU-Blog-2.jpg" /> <img width="1920" height="3668" width_o="1920" height_o="3668" data-src="https://freight.cargo.site/t/original/i/6180f650e6589fced8d8492fa5e620bc4ee018b568cc2ea41459cfb5265cbea5/V-YOU-products-1.jpg" data-mid="137423793" border="0" src="https://freight.cargo.site/w/1000/i/6180f650e6589fced8d8492fa5e620bc4ee018b568cc2ea41459cfb5265cbea5/V-YOU-products-1.jpg" /> <img width="1920" height="2729" width_o="1920" height_o="2729" data-src="https://freight.cargo.site/t/original/i/a7ac7075d7ab311fae6b8eaedadb9a5fe7843434b295530587291e4dca61c43b/V-YOU-2.jpg" data-mid="137423790" border="0" src="https://freight.cargo.site/w/1000/i/a7ac7075d7ab311fae6b8eaedadb9a5fe7843434b295530587291e4dca61c43b/V-YOU-2.jpg" /> <img width="1920" height="3421" width_o="1920" height_o="3421" data-src="https://freight.cargo.site/t/original/i/9e9aa53daab0a1c1f42ec2ea4a474af41697718557726a963f33e6ea8832a1df/V-YOU-Blogs-1.jpg" data-mid="137423792" border="0" src="https://freight.cargo.site/w/1000/i/9e9aa53daab0a1c1f42ec2ea4a474af41697718557726a963f33e6ea8832a1df/V-YOU-Blogs-1.jpg" /> <img width="1920" height="2236" width_o="1920" height_o="2236" data-src="https://freight.cargo.site/t/original/i/c032df55c976e1798772d1e3e3567c059349c5650913f4d4edf82c4a56d30948/V-YOU-1.jpg" data-mid="137423789" border="0" src="https://freight.cargo.site/w/1000/i/c032df55c976e1798772d1e3e3567c059349c5650913f4d4edf82c4a56d30948/V-YOU-1.jpg" /> About: V&amp;YOU are a future-thinking CBD and Nicotine Pouch start-up. We’ve worked together since their inception in 2020, providing the full works for their website copywriting and blog articles (42 Wiki and Blogs to date!).&nbsp; &nbsp;Client needed: Facebook and Google ad landing pages Full works website copywriting (About &gt; Product Pages) Easy to read, informative and SEO-ready Wiki articles Entertaining and inspirational Blog articles Work included: Researching markets and formulating unique angle within CBD and nicotine pouch industry Developing a range of personas to articulate tone of voice Monitoring blog articles and optimising contentOutcomes: 2 years of weekly work including updates, new articles and annual marketing strategy March, 2022 Digital therapy. Company: Embrace &amp; Connect Industry: Health, Therapy Type: B2CPlatform: Squarespace Location: UK Project skills: Researching, Frameworking, Style Guiding, Website Creation, Copywriting, CSS and HTML, SEO <img width="1920" height="7042" width_o="1920" height_o="7042" data-src="https://freight.cargo.site/t/original/i/a6588b05357bb4b7815ddef1d50dd43e77880e713c17e2f09f297516e10214c7/screencapture-victoriacairns-how-i-help-2022-03-24-11_59_55.png" data-mid="137425013" border="0" src="https://freight.cargo.site/w/1000/i/a6588b05357bb4b7815ddef1d50dd43e77880e713c17e2f09f297516e10214c7/screencapture-victoriacairns-how-i-help-2022-03-24-11_59_55.png" /> <img width="1920" height="4988" width_o="1920" height_o="4988" data-src="https://freight.cargo.site/t/original/i/c7348749396fe4eb08d318ec18bbaf8a99584589f1aad88fe542755869887e07/screencapture-victoriacairns-2022-03-24-12_00_37.png" data-mid="137425014" border="0" src="https://freight.cargo.site/w/1000/i/c7348749396fe4eb08d318ec18bbaf8a99584589f1aad88fe542755869887e07/screencapture-victoriacairns-2022-03-24-12_00_37.png" /> <img width="1920" height="3476" width_o="1920" height_o="3476" data-src="https://freight.cargo.site/t/original/i/cb8fe49c8a68b868987e995e58cc355ae4713814a35f95d8fa9cf0c7857d00d0/screencapture-victoriacairns-about-services-2022-03-24-11_59_20.png" data-mid="137425015" border="0" src="https://freight.cargo.site/w/1000/i/cb8fe49c8a68b868987e995e58cc355ae4713814a35f95d8fa9cf0c7857d00d0/screencapture-victoriacairns-about-services-2022-03-24-11_59_20.png" /> About: Embrace &amp; Connect is the Psych-K coaching brand from Victoria Cairns. What in the darn-hell is Psych-K you ask? In a/your nutshell, it’s a method of teaching the mind how to get by in this insanely busy world.&nbsp;Client needed: Full works digital marketing strategy Website design and copywriting Style and image guiding Work included: A daily session of Psych-K to understand the processes involved (highly recommended - my noggin has never felt more sloggin).&nbsp;Developing audience personas and building marketing strategy. Website design, wireframing and visualisations Use of my limited CSS and HTML skills Outcomes: All copy delivered on time Delighted with results Jack’s brain firing on all cylinder Jack Andrew Lenton, 2025 &nbsp; The Dots https://jackandrewlenton.cargo.site/Text-over-Backdrop-Desktop Thu, 24 Mar 2022 09:43:01 +0000 jackandrewlenton https://jackandrewlenton.cargo.site/Text-over-Backdrop-Desktop ⏀ Jack Andrew LentonMarketing / Strategy / SEO https://jackandrewlenton.cargo.site/About Wed, 11 Aug 2021 12:19:00 +0000 jackandrewlenton https://jackandrewlenton.cargo.site/About Hey there, I’m Jack. I tell tall stories.&nbsp; Our world is overflowing with words - iPhones full, inboxes full, even the pigeons cooing at your front door are trying to sell you Sky Broadband - so how do you stand out?&nbsp;The answer is simple: creating stories that stand above the rest. Tall tales that live, breathe and dance in your clients’ minds like they’ve just discovered disco. As a freelance copywriter, researcher and senior marketer with a decade of hard-won experience in conceiving, conceptualising and crafting the perfect yarns, I can safely say - this is my jam.&nbsp; I’m a digital native (my mom was an IBM 1401).&nbsp; Since I could wield a mouse, I’ve been interested in the changing digital landscape and how the written word helps us stay connected to the things we care about. Sound nerdy? It is nerdy; I’m a word-nerd. That’s exactly what you need for a good story.&nbsp; In just about every category, I work with individuals and teams to find bright, fresh and engaging ways to establish brand identities, cultivate awareness and deliver the best possible results. The data of these results is tracked, monitored and measured to ensure that my work is not only effective, but clients can see the ROI of their marketing spend.&nbsp; What's more? I get the world of generative AI - I trialled OpenAI's ChatGPT in 2020 when it was a wee baby. Now a precocious 20-something at University fuelled by a diet of coffee and instant noodles, it takes more than just typing, 'write me a good tagline' to get them really working. And like any coffee-swilling, instant-noodle-appreciating professor, I know just the words to ask. My optician (Derek) loves me.When my head isn’t in a computer, it’s stuck in a book - I need a good project every week just to pay for my ever-worsening myopia. Interested in helping my poor eyes?&nbsp; Let's talk! How can I help? Elevate your brand above the noiseConvert interactions and web traffic into salesPromote your business as an expert in your industryBuild an essential link between you and your customersGain confidence and trust from your target audiencesDevelop your influence and get your content sharedImprove your SEO ranking and social followersScale and enhance your brand identity My specialismsCreative Leadership Conceptual research CopywritingWebsite DevelopmentProofreading &amp; Copy EditingStrategy DevelopmentPitches + PresentationsSocial Media: Content + IdeationMonitoring SEO &amp; social metrics Testimonials/trumpet blowing“Jack is a pleasure to work with. He brings great experience, keen insights and an appreciated sense of humour to work. I always appreciate how confident and clear Jack is when suggesting new ideas, or pushing back when it’s right to do so, and always with a measured approach. Jack is a genuinely talented copywriter and marketeer and I look forward to working with him again in the future.” Thomas Sadler, Head of Digital at Royal Museums Greenwich “I worked with Jack for over 4 years and he consistently created engaging content to brief and deadline. Jack quickly adopted Oktra’s tone of voice and played a key role in shaping the Oktra brand in its infancy. Not only is he an exceptionally talented copywriter he also has a deep understanding of SEO and digital marketing and often came up with new insights and ideas to the marketing team. I cannot recommend Jack enough – a delight to work with!“ Judi Kate MacLennan, Head of Marketing at Oktra “I’d like to recommend jack. We asked jack on behalf of Modulyss to investigate and create a RIBA accredited CPD on wellbeing in the workplace. Jack did his research with our potential clients establishing how good CPDS should be presented and useful content. He then created a CPD with extremely informative content that was signed of by RIBA with no alterations at all. I find jack to be a wordsmith and positive collaborator to work with and I would strongly recommend Jack’s services to anyone.” Alistair Shove, Commercial Manager at Modulyss Clients (2012 - 2024) Agency MVF Global Rainy City Select First Design/Construction Affinity Flooring Echelon Echospace Hunters Julie Paulino Design Oktra Strategy Hat Design/Furniture Dauphin Fredericia Humanscale Icons of Denmark KI International Modulyss Melberry Furniture Pearl &amp; Linen eCommerce Ivy Nixon Studio Ben Garelick Jewellery Daily Orders Fuller Island Optics NiftyHare Pippa &amp; Pearl Stanley Fintech Optimal PersonaFI Beauty/Cosmetics Kypris Vike Beauty Stranded Media/Publishing The Cardiff Review Enthusiastic Press Frontiers Media The Cormorant The Culture Trip Sky Burial Press The Poor Press Vice Magazine WhatCulture Automotive Rides Exotics Healthcare Embrace &amp; Connect Eye Surgery Compare FitXpo 2020 Moorfields Eye Hospital Food/Supplements Crop England Hangry Kits Love Hemp The LifeBar ProYouth Nutrition V&amp;YOU Education/Public/Museums Command Education Goldsmiths National Maritime Museum The Queen’s House Royal Observatory <img width="1107" height="830" width_o="1107" height_o="830" data-src="https://freight.cargo.site/t/original/i/047977af5fc610a8d810c408fe76553af0aa6e480a13946948ee77e1a29e3836/IMG_7754.JPG" data-mid="140820076" border="0" src="https://freight.cargo.site/w/1000/i/047977af5fc610a8d810c408fe76553af0aa6e480a13946948ee77e1a29e3836/IMG_7754.JPG" /> Resume - 2024 <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/614b668ef6fc2035be006ec7e90e981b7dbc143849ffb65b648886f154d1acd7/Jack-Andrew-Lenton---Branding---Copywriting-2022-copy.jpg" data-mid="202009910" border="0" src="https://freight.cargo.site/w/1000/i/614b668ef6fc2035be006ec7e90e981b7dbc143849ffb65b648886f154d1acd7/Jack-Andrew-Lenton---Branding---Copywriting-2022-copy.jpg" />[Looking to download? Right click &gt; Save Image] New/Old Book of photography/poetry <img width="1044" height="830" width_o="1044" height_o="830" data-src="https://freight.cargo.site/t/original/i/0f97d1ea2391ff0ad032288c79a6244c5b9eea3a87d1f6cc7e893295e1d34f1c/Kingdom-of-Mud.jpg" data-mid="141026089" border="0" src="https://freight.cargo.site/w/1000/i/0f97d1ea2391ff0ad032288c79a6244c5b9eea3a87d1f6cc7e893295e1d34f1c/Kingdom-of-Mud.jpg" /> About:60 pages, 16,5 x 25,7 cmISBN 0-604565-186379Edition of 200 copiesPublished by Sky BurialDesign by Bonnevier/Ainsworth£10.00 Kingdom of Mud describes the attempts of two observers (a naked eye and a loose tongue) coming to terms with the divide between their interior world and the outside landscape. Naturally, they fail in these endeavours – the visual/word gap is too wide to reconcile. All is muddied in the retelling, and as in England (more specifically Norfolk), all becomes mud. Available here https://jackandrewlenton.cargo.site/Frontiers-From-questions-to-confidence Mon, 17 Nov 2025 09:25:46 +0000 jackandrewlenton https://jackandrewlenton.cargo.site/Frontiers-From-questions-to-confidence Frontiers | From questions to confidence Company: Frontiers MediaIndustry: Scientific publishingLocation: UK &amp; EuropeType: B2CPlatform: Contentful, Figma, Miro, SalesforceProject skills:Interviewing, R&amp;D, Strategy, Branding, UX writing, SEO, Content Creation, Copywriting <img width="320" height="180" width_o="320" height_o="180" data-src="https://freight.cargo.site/t/original/i/5718bf0f41c93b5a8acadc7a22811304cc4f03cf7453c42f195ba59ff2d1012d/mqdefault.jpg" data-mid="240720397" border="0" src="https://freight.cargo.site/w/320/i/5718bf0f41c93b5a8acadc7a22811304cc4f03cf7453c42f195ba59ff2d1012d/mqdefault.jpg" /> <img width="1312" height="5585" width_o="1312" height_o="5585" data-src="https://freight.cargo.site/t/original/i/8b05ddd5093d8b91a0351ecf11985ff4ebc79acd794dc1167ad701c06c077a31/Journal-Metrics-page.png" data-mid="240720480" border="0" src="https://freight.cargo.site/w/1000/i/8b05ddd5093d8b91a0351ecf11985ff4ebc79acd794dc1167ad701c06c077a31/Journal-Metrics-page.png" /> <img width="1257" height="2209" width_o="1257" height_o="2209" data-src="https://freight.cargo.site/t/original/i/ad62350386e56b4ed670f10f2a40fb441efef3c9a7f07eb00807552b3e0671ec/Research-Topics-pillar.png" data-mid="240720481" border="0" src="https://freight.cargo.site/w/1000/i/ad62350386e56b4ed670f10f2a40fb441efef3c9a7f07eb00807552b3e0671ec/Research-Topics-pillar.png" /> <img width="802" height="623" width_o="802" height_o="623" data-src="https://freight.cargo.site/t/original/i/488d6733ce07ead767430b915687cf1a870b3ea31f9515e039d16b4598afcc86/Author-hub-sitemap.png" data-mid="240720524" border="0" src="https://freight.cargo.site/w/802/i/488d6733ce07ead767430b915687cf1a870b3ea31f9515e039d16b4598afcc86/Author-hub-sitemap.png" /> Project: Creating the author hub About: Frontiers Media is the world’s 3rd most cited scientific publisher. With over 2.5 billion views and downloads, they aim to revolutionize academic research—empowering authors to build a better world through open science. Frontiers needed: A centralized, user-friendly online resource for authors—helping them navigate publishing, find clear answers, and feel supported throughout the submission process. Work included: Mapping and developing the site architecture with UX, product, and design teams. Writing and editing 40+ article pages reviewed by subject leads, management, and brand specialists. Building a structured content model (“hub and spoke”) for SEO and discoverability. Designing a consistent, accessible tone for global researchers—publisher-agnostic but aligned with Frontiers’ mission. Outcomes: +47% increase in organic traffic to author-facing resources within three months of launch. Average session duration up 38%, indicating deeper engagement with pillar and cluster content. Returning visitor rate doubled, showing improved retention and ongoing use of the Hub as a reference tool. Search visibility for key author queries improved by 42%, with several pages ranking in the top 3 Google results for “open access fees,” “peer review process,” and “how to submit a manuscript.” Early internal analytics show fewer repetitive support queries, confirming clearer user pathways and reduced friction across touchpoints. The stage is set for the creation for the creation of two new hubs: editorial and reviewing centers, coming in 2026. https://jackandrewlenton.cargo.site/Frontiers-Making-Science-Click Thu, 11 Jan 2024 09:29:37 +0000 jackandrewlenton https://jackandrewlenton.cargo.site/Frontiers-Making-Science-Click Frontiers Media | Making Science Click Company: Frontiers MediaIndustry: Scientific publishingLocation: UK &amp; EuropeType: B2CPlatform: Contentful, Figma, Miro, SalesforceProject skills:Interviewing, R&amp;D, Strategy, Branding, UX writing, SEO, Content Creation, Copywriting <img width="1442" height="3025" width_o="1442" height_o="3025" data-src="https://freight.cargo.site/t/original/i/2ec52f7a05c10a163643a95a400d094153927891d44c2a9d9e80b663eef0e8fb/Email-template.png" data-mid="201421951" border="0" src="https://freight.cargo.site/w/1000/i/2ec52f7a05c10a163643a95a400d094153927891d44c2a9d9e80b663eef0e8fb/Email-template.png" /> <img width="320" height="180" width_o="320" height_o="180" data-src="https://freight.cargo.site/t/original/i/5718bf0f41c93b5a8acadc7a22811304cc4f03cf7453c42f195ba59ff2d1012d/mqdefault.jpg" data-mid="201421713" border="0" src="https://freight.cargo.site/w/320/i/5718bf0f41c93b5a8acadc7a22811304cc4f03cf7453c42f195ba59ff2d1012d/mqdefault.jpg" /> Project: Reimagining Frontiers' email strategy About: Frontiers, the world’s 3rd largest scientific publisher, sought to elevate their email outreach beyond basic plain-text blasts. With 50,000+ researcher recipients, their campaigns needed a strategic overhaul to maximize engagement and drive action. Frontiers needed: An overhaul of the current email marketing strategy&nbsp; Moving from a plain-text format to a visual template Email templates that ensure recipients feel confident and motivated to accept our invitations Work included: Prototyping and testing information architecture and hierarchies with target audiences. Working alongside UX researchers, developers, and QA teams to create new architecture.A/B testing different tones and voices with researchers to hone the best approach for final use. Outcomes: Improved open rates (top rate rise of 16% in 2023). Click-through rate rise (32%). Increase in conversion rates of new customers (7%).&nbsp; https://jackandrewlenton.cargo.site/Ivy-Nixon-Eyeing-the-Beholder Mon, 22 Jan 2024 10:48:21 +0000 jackandrewlenton https://jackandrewlenton.cargo.site/Ivy-Nixon-Eyeing-the-Beholder Ivy Nixon | Eyeing the Beholder Company: Ivy NixonIndustry: Jewellery / eCommerceLocation: UKType: B2CPlatform: Shopify, Google Landing PagesProject skills:Branding, Marketing Campaigns, Social Campaigns, Content Creation, Copywriting <img width="1920" height="4164" width_o="1920" height_o="4164" data-src="https://freight.cargo.site/t/original/i/cfa54e95ee89c80f66fa67205e8cf94343a2367ba03ad055a6f542cff0cbb9e6/screencapture-ivynixon-pages-bespoke-2024-01-22-10_57_46.png" data-mid="202431139" border="0" src="https://freight.cargo.site/w/1000/i/cfa54e95ee89c80f66fa67205e8cf94343a2367ba03ad055a6f542cff0cbb9e6/screencapture-ivynixon-pages-bespoke-2024-01-22-10_57_46.png" /> <img width="1094" height="4788" src="//freight.cargo.site/w/250/i/6eb67ee55d3dce653828a0a71f781d9f32802fc2f21aeb52bc7d404b8cc9398e/Bengarelick3.png" data-src="https://freight.cargo.site/t/original/i/6eb67ee55d3dce653828a0a71f781d9f32802fc2f21aeb52bc7d404b8cc9398e/Bengarelick3.png"> <img width="1920" height="7548" width_o="1920" height_o="7548" data-src="https://freight.cargo.site/t/original/i/7303bf18606ed35bc3e14ad905f0f99ab5c15715b6d5772063df7c547317c3c7/screencapture-ivynixon-2024-01-22-10_54_41.png" data-mid="202431143" border="0" src="https://freight.cargo.site/w/1000/i/7303bf18606ed35bc3e14ad905f0f99ab5c15715b6d5772063df7c547317c3c7/screencapture-ivynixon-2024-01-22-10_54_41.png" /> <img width="1901" height="747" width_o="1901" height_o="747" data-src="https://freight.cargo.site/t/original/i/3df3c6ae0e4def7e25e262d5101159e7d4a66a6f2c1db6f49c4017ca1136452f/Screenshot-2024-01-22-105628.jpg" data-mid="202431142" border="0" src="https://freight.cargo.site/w/1000/i/3df3c6ae0e4def7e25e262d5101159e7d4a66a6f2c1db6f49c4017ca1136452f/Screenshot-2024-01-22-105628.jpg" /> <img width="1851" height="749" width_o="1851" height_o="749" data-src="https://freight.cargo.site/t/original/i/8550c1a9aba3f7d07e1215c96db70ee698885e69765e1a2925fe4ce67e44d558/Screenshot-2024-01-22-105702.jpg" data-mid="202431140" border="0" src="https://freight.cargo.site/w/1000/i/8550c1a9aba3f7d07e1215c96db70ee698885e69765e1a2925fe4ce67e44d558/Screenshot-2024-01-22-105702.jpg" /> About Ivy Nixon, a jewelry brand with a vision that sees beauty in everything, sought a branding overhaul to reflect their commitment to timeless elegance and appreciation for the exquisite. Ivy Nixon needed Comprehensive brand identity, emphasizing the beauty in every piece Engaging website copy that mirrors the brand's philosophy Striking product descriptions to convey the essence of each jewelry piece SEO-ready content to enhance online visibility <img width="1901" height="747" width_o="1901" height_o="747" data-src="https://freight.cargo.site/t/original/i/3df3c6ae0e4def7e25e262d5101159e7d4a66a6f2c1db6f49c4017ca1136452f/Screenshot-2024-01-22-105628.jpg" data-mid="202431142" border="0" src="https://freight.cargo.site/w/1000/i/3df3c6ae0e4def7e25e262d5101159e7d4a66a6f2c1db6f49c4017ca1136452f/Screenshot-2024-01-22-105628.jpg" /> Work included Immersive exploration of Ivy Nixon's brand ethos, understanding the intricate details that define their unique perspective on beauty. Crafting a brand narrative that seamlessly weaves through website copy, resonating with the target audience. Collaborative efforts to develop compelling product descriptions, highlighting the distinctive features and stories behind each piece. Implementing SEO strategies to ensure the brand's online presence aligns with its philosophy. Continuous refinement and iteration to achieve a harmonious balance between aesthetic appeal and market visibility. <img width="1851" height="749" width_o="1851" height_o="749" data-src="https://freight.cargo.site/t/original/i/8550c1a9aba3f7d07e1215c96db70ee698885e69765e1a2925fe4ce67e44d558/Screenshot-2024-01-22-105702.jpg" data-mid="202431140" border="0" src="https://freight.cargo.site/w/1000/i/8550c1a9aba3f7d07e1215c96db70ee698885e69765e1a2925fe4ce67e44d558/Screenshot-2024-01-22-105702.jpg" /> Outcomes A staggering 40% increase in website traffic within the second quarter, showcasing the newfound allure of Ivy Nixon's online presence. Achieved a remarkable 25% uptick in organic search rankings, solidifying Ivy Nixon's position as a key player in British jewelry design. Experienced a substantial boost, with a 1214% increase in Shopify conversions. https://jackandrewlenton.cargo.site/Rainy-City-Agency-Cloudbursting-Conversions Mon, 22 Jan 2024 11:25:00 +0000 jackandrewlenton https://jackandrewlenton.cargo.site/Rainy-City-Agency-Cloudbursting-Conversions Rainy City Agency | Cloudbursting Conversions Company: Rainy City Agency Industry: Social Media Marketing / AgencyLocation: Manchester,&nbsp;UKType: B2BPlatform: Shopify, Google Landing PagesProject skills:Branding, Marketing Campaigns, Social Campaigns, Content Creation, Copywriting <img width="1920" height="8613" width_o="1920" height_o="8613" data-src="https://freight.cargo.site/t/original/i/0f69a01eefa617dfd629d3e702abdf2e072d79b7e3a23e7bef0d12935da67261/screencapture-rainycityagency-pages-services-2024-01-22-11_23_04.png" data-mid="202432113" border="0" src="https://freight.cargo.site/w/1000/i/0f69a01eefa617dfd629d3e702abdf2e072d79b7e3a23e7bef0d12935da67261/screencapture-rainycityagency-pages-services-2024-01-22-11_23_04.png" /> <img width="1920" height="8343" width_o="1920" height_o="8343" data-src="https://freight.cargo.site/t/original/i/5f131ebb82d26ebabeb5bdc28f7487bf7ce71dd7847e8428af73eb647523f2fc/screencapture-rainycityagency-pages-iwilife-case-study-2024-01-22-11_21_51.png" data-mid="202432115" border="0" src="https://freight.cargo.site/w/1000/i/5f131ebb82d26ebabeb5bdc28f7487bf7ce71dd7847e8428af73eb647523f2fc/screencapture-rainycityagency-pages-iwilife-case-study-2024-01-22-11_21_51.png" /> <img width="1920" height="6506" width_o="1920" height_o="6506" data-src="https://freight.cargo.site/t/original/i/099ef48bfc9ecea5cf4cbcd3e5f5b936bed24aae2e4f878afba7a63eccebca2a/screencapture-rainycityagency-pages-shopify-plus-2024-01-22-11_22_22.png" data-mid="202432114" border="0" src="https://freight.cargo.site/w/1000/i/099ef48bfc9ecea5cf4cbcd3e5f5b936bed24aae2e4f878afba7a63eccebca2a/screencapture-rainycityagency-pages-shopify-plus-2024-01-22-11_22_22.png" /> Project: Website rebrand and copy overhaul About: Rainy City Agency, an award-winning Shopify and Shopify Plus design powerhouse, excel in launching and scaling brands globally. With a reputation for crafting unparalleled e-commerce experiences, they aimed to redefine their own brand presence. RCA needed: A strategic rebranding to reflect their innovative Shopify and Shopify Plus solutions. Revitalized website copy that showcased their expertise and success stories. Compelling descriptions of their services, capturing the essence of their brand-boosting capabilities. SEO optimization to ensure a prominent position in the competitive e-commerce design and development landscape. Work included:Immersing in Rainy City Agency's success stories, extracting the key elements that set them apart in the Shopify ecosystem. Crafting a brand narrative that echoed their commitment to launching and scaling brands with unparalleled e-commerce precision. Collaborative efforts to create service descriptions that not only conveyed expertise but also enticed clients with the promise of transformative brand growth. Strategic application of SEO techniques to elevate Rainy City Agency's digital visibility in the global Shopify realm. &nbsp; Outcomes: Achieved top-tier rankings in key e-commerce development keywords, solidifying Rainy City Agency's position as a leader in Shopify Plus solutions. Enhanced user engagement, demonstrated by a 35% rise in average time spent on the website. Conversion rates experienced a notable boost, with a 30% increase in client inquiries and project collaborations. https://jackandrewlenton.cargo.site/Island-Optics-Throwing-Shade-s Tue, 09 Jan 2024 15:10:56 +0000 jackandrewlenton https://jackandrewlenton.cargo.site/Island-Optics-Throwing-Shade-s Island Optics | Throwing Shade(s) Company: Island OpticsIndustry: Sunglasses&nbsp;/ eCommerceLocation: USAType: B2CPlatform: Google Drive, Shopify, SEM RushProject skills:Strategy, Branding, Marketing Campaigns, SEO, Content Creation, Copywriting, Website Copy <img width="1920" height="7423" width_o="1920" height_o="7423" data-src="https://freight.cargo.site/t/original/i/92cbb30672529cbe4037754f79285a5071ec1dce271a6af860288d21e858c061/screencapture-islandoptics-2024-01-12-08_53_32.png" data-mid="201991730" border="0" src="https://freight.cargo.site/w/1000/i/92cbb30672529cbe4037754f79285a5071ec1dce271a6af860288d21e858c061/screencapture-islandoptics-2024-01-12-08_53_32.png" /> <img width="1920" height="6712" width_o="1920" height_o="6712" data-src="https://freight.cargo.site/t/original/i/765b5c4d919a15acb8763e002c5aa17f12084d6b22a0cc0a18551bc393bd9c27/screencapture-islandoptics-pages-faqs-2024-01-12-08_54_29.png" data-mid="201991729" border="0" src="https://freight.cargo.site/w/1000/i/765b5c4d919a15acb8763e002c5aa17f12084d6b22a0cc0a18551bc393bd9c27/screencapture-islandoptics-pages-faqs-2024-01-12-08_54_29.png" /> <img width="1920" height="4271" width_o="1920" height_o="4271" data-src="https://freight.cargo.site/t/original/i/3beab7572bb256cd50fb6fa194f945a06d302a6bbd8fe8cbf263cc03a6b1d6f4/screencapture-islandoptics-products-monti-polarized-sunglasses-2024-01-12-08_52_31.png" data-mid="201991731" border="0" src="https://freight.cargo.site/w/1000/i/3beab7572bb256cd50fb6fa194f945a06d302a6bbd8fe8cbf263cc03a6b1d6f4/screencapture-islandoptics-products-monti-polarized-sunglasses-2024-01-12-08_52_31.png" /> <img width="1201" height="626" width_o="1201" height_o="626" data-src="https://freight.cargo.site/t/original/i/a65c8b81b1e43f578084446275893c90e87cd5d139c33598cd35cb6d9a4844bf/Screenshot-2024-01-22-104410.jpg" data-mid="202430363" border="0" src="https://freight.cargo.site/w/1000/i/a65c8b81b1e43f578084446275893c90e87cd5d139c33598cd35cb6d9a4844bf/Screenshot-2024-01-22-104410.jpg" /> <img width="1920" height="8948" width_o="1920" height_o="8948" data-src="https://freight.cargo.site/t/original/i/be856788bfb58ab5298308a445ddce8a14717e02ee15252e3d7041e14c66f4fb/screencapture-islandoptics-blogs-news-island-optics-frame-styles-2024-01-12-08_56_30.png" data-mid="201991728" border="0" src="https://freight.cargo.site/w/1000/i/be856788bfb58ab5298308a445ddce8a14717e02ee15252e3d7041e14c66f4fb/screencapture-islandoptics-blogs-news-island-optics-frame-styles-2024-01-12-08_56_30.png" /> About: Straight outta Florida, Island Optics are the newest venture from a 5th gen sunglass-maker. They make shades for the outdoor sporting crowd. If you’ve seen King Fishers, Monster Carp or Wicked Tuna, you’ve probably seen a pair of these shades wrapped around the presenters’ face.&nbsp; Island Optics needed: Branding, TOV and messaging framework Full works website copywriting Product descriptions SEO-ready blog articles&nbsp; Comprehensive FAQ pages Work included: Understanding the customer base Shooting the breeze with weekend-fishermen, a whirl of lycra-clad cyclists and one taciturn golfer (hey dad).&nbsp; Aligning tone and voice with company values Pitching new concepts and copy Outcomes: In the space of a year, IO has grown their Instagram follower count from zero to 20.6k&nbsp; 😎😎😎😎😎 https://jackandrewlenton.cargo.site/Echospace-Lovewhereyouwork Mon, 22 Jan 2024 10:31:22 +0000 jackandrewlenton https://jackandrewlenton.cargo.site/Echospace-Lovewhereyouwork Echospace | #Lovewhereyouwork Company: EchospaceIndustry: Architecture, Design, ConstructionLocation: UKType: B2BPlatform: WordpressProject skills:ResearchingStyle Guiding,Voice, Register &amp; Tone DevelopmentStructuring &amp; WireframingDocument Creation,Copywriting,SEO <img width="1920" height="1340" width_o="1920" height_o="1340" data-src="https://freight.cargo.site/t/original/i/68f6e7b81c66ebcab494ff283e02783b324f300edf383af19f24d934f4d1f358/echospace-project-03.jpg" data-mid="202429825" border="0" src="https://freight.cargo.site/w/1000/i/68f6e7b81c66ebcab494ff283e02783b324f300edf383af19f24d934f4d1f358/echospace-project-03.jpg" /> <img width="1920" height="1340" width_o="1920" height_o="1340" data-src="https://freight.cargo.site/t/original/i/a4101c252b90abccaeea25b4733e553bed87a2f27f6b35406e042da1fe52b4e2/echospace-project-01.jpg" data-mid="202429826" border="0" src="https://freight.cargo.site/w/1000/i/a4101c252b90abccaeea25b4733e553bed87a2f27f6b35406e042da1fe52b4e2/echospace-project-01.jpg" /> <img width="1920" height="1340" width_o="1920" height_o="1340" data-src="https://freight.cargo.site/t/original/i/c41ef11614610a296005e8d8bd98bcc4fed31fc3f83edefce10f9171cf17ebb3/echospace-project-07.jpg" data-mid="202430237" border="0" src="https://freight.cargo.site/w/1000/i/c41ef11614610a296005e8d8bd98bcc4fed31fc3f83edefce10f9171cf17ebb3/echospace-project-07.jpg" /> <img width="1920" height="4674" width_o="1920" height_o="4674" data-src="https://freight.cargo.site/t/original/i/f1e107d8d1c093265af9857fb8103c34d368f39ec0844e311b8f93ddc5672a6a/screencapture-echospace-co-uk-who-we-are-2024-01-22-10_36_46.png" data-mid="202430175" border="0" src="https://freight.cargo.site/w/1000/i/f1e107d8d1c093265af9857fb8103c34d368f39ec0844e311b8f93ddc5672a6a/screencapture-echospace-co-uk-who-we-are-2024-01-22-10_36_46.png" /> <img width="3000" height="1037" width_o="3000" height_o="1037" data-src="https://freight.cargo.site/t/original/i/92ff58a68480537e0696254a9e5a3731e4271f592ace2d22a9587e0c04677bca/screenshot-2019-10-02-at-09-56-28.jpg" data-mid="202430174" border="0" src="https://freight.cargo.site/w/1000/i/92ff58a68480537e0696254a9e5a3731e4271f592ace2d22a9587e0c04677bca/screenshot-2019-10-02-at-09-56-28.jpg" /> <img width="3000" height="9733" width_o="3000" height_o="9733" data-src="https://freight.cargo.site/t/original/i/6536ccf59813a4e7f19c8db12ec137bff95d280de71fc48654136140eab7597c/screencapture-echospace-co-uk-how-long-does-an-office-fit-out-take-2019-10-02-11-29-29.jpg" data-mid="202430173" border="0" src="https://freight.cargo.site/w/1000/i/6536ccf59813a4e7f19c8db12ec137bff95d280de71fc48654136140eab7597c/screencapture-echospace-co-uk-how-long-does-an-office-fit-out-take-2019-10-02-11-29-29.jpg" /> About Echospace, a pioneering workspace design and fit-out company, embarked on a mission to redefine work environments and make them truly inspiring. With their tagline "love where you work," Echospace aimed to communicate the essence of their transformative approach to office design. Echospace Needed Comprehensive branding, including tone of voice and messaging framework Revitalized website copy to showcase their innovative design solutions Captivating product descriptions highlighting the functionality and aesthetics of their workspace solutions SEO-friendly blog articles positioning Echospace as an industry thought leader Clear and informative FAQ pages for potential clients exploring their services Work Included In-depth exploration of the target audience through discussions with business owners, HR professionals, and employees Crafting a tone and voice aligned with Echospace's commitment to creating workspaces that inspire Developing creative concepts to bring the tagline "love where you work" to life through compelling copy Outcomes Over the course of our collaboration, Echospace witnessed a notable shift in perception and engagement. The website became a showcase of innovative workspace solutions, resonating with clients seeking transformative office environments. The tagline "love where you work" became more than a slogan; it became a testament to Echospace's ability to turn workplaces into havens where creativity and productivity thrive. https://jackandrewlenton.cargo.site/V-YOU-Branding-Lifestyles Thu, 28 Apr 2022 09:43:44 +0000 jackandrewlenton https://jackandrewlenton.cargo.site/V-YOU-Branding-Lifestyles V&amp;YOU | Branding Lifestyles Company: V&amp;YOUIndustry: Health / eCommerceLocation: UK &amp; EuropeType: B2CPlatform: Shopify, Google Landing Pages, SocialProject skills:Strategy, Branding, Marketing Campaigns, Social Campaigns, SEO, Content Creation, Copywriting, Photography <img width="1920" height="2236" width_o="1920" height_o="2236" data-src="https://freight.cargo.site/t/original/i/9ae43a0ef39b05b6156682726e3aae81dc922a4c76b1c9d59a78b6940259de2d/V-YOU-1.jpg" data-mid="141023857" border="0" src="https://freight.cargo.site/w/1000/i/9ae43a0ef39b05b6156682726e3aae81dc922a4c76b1c9d59a78b6940259de2d/V-YOU-1.jpg" /> <img width="853" height="6834" width_o="853" height_o="6834" data-src="https://freight.cargo.site/t/original/i/6b4d138d6acc175e4fb1e680a289221e730f53af21149a2542f82c25c5d9ebff/V-YOU-Blog-2.jpg" data-mid="141023853" border="0" src="https://freight.cargo.site/w/853/i/6b4d138d6acc175e4fb1e680a289221e730f53af21149a2542f82c25c5d9ebff/V-YOU-Blog-2.jpg" /> <img width="1920" height="3668" width_o="1920" height_o="3668" data-src="https://freight.cargo.site/t/original/i/59a6c84b9e048faf7cbd3cdccfcd424b2d4a6314481e85e0b49c1409baf3eeda/V-YOU-products-1.jpg" data-mid="141023855" border="0" src="https://freight.cargo.site/w/1000/i/59a6c84b9e048faf7cbd3cdccfcd424b2d4a6314481e85e0b49c1409baf3eeda/V-YOU-products-1.jpg" /> <img width="1920" height="2729" width_o="1920" height_o="2729" data-src="https://freight.cargo.site/t/original/i/32dbea86b62d1605257b7484f21836395ce6f68799a0ebbb17a7d5becd142df6/V-YOU-2.jpg" data-mid="141023856" border="0" src="https://freight.cargo.site/w/1000/i/32dbea86b62d1605257b7484f21836395ce6f68799a0ebbb17a7d5becd142df6/V-YOU-2.jpg" /> About: V&amp;YOU are a future-thinking CBD and Nicotine Pouch start-up. We’ve worked together since their inception in 2020, providing the full works for their website copywriting and blog articles (42 Wiki and Blogs to date!). V&amp;YOU needed: Facebook and Google ad landing pages Full works website copywriting (About &gt; Product Pages) Easy to read, informative and SEO-ready Wiki articles Entertaining and inspirational Blog articles Work included: Researching markets and formulating unique angle within CBD and nicotine pouch industry Developing a range of personas to articulate tone of voice Monitoring blog articles and optimising content Outcomes: 2 years of weekly work including updates, new articles and annual marketing strategy